One of the most frustrating things about blogging is seeing after you have posted something, the expected traction is not there.
You work so hard on a post making sure all parts of it fit together well and subsequent SEO action has been taken. The picture fits perfectly. The title says what it is about. But… nothing. Nothing more than a couple views, the read rate is low and there are no comments.
While there may not be a single answer to why this might happen, the best thing to do is take all the action you can to find out what can help get you the reads you want.
Learn how to REALLY analyze your own content
To make sure you’re not losing your edge and losing viewers because of what you post, take a good long look at what you are presently posting about.
Look at what you have made before and see what would fit as another addition to your blog/page that would attract the same or completely new audience.
See if the titles are enticing and the options for what to read all have some sort of value making you want to click on it.
We all struggle from the blindness of our own work so this can be hard because viewing our work from an outsiders point of view takes a lot. Changing our perspective to pretend we don’t know what every post is about and seeing what we ourselves would click on is tricky, but not impossible.
Even if we fail to see our posts from an outsiders perspective, our own opinion still can formulate an idea of what it is we are making worthwhile to read and what is unattractive on our page.
This way of viewing can also be beneficial to future posts. When you think you have your next topic for what to write about, don’t come so close to the conclusion that what you have in your mind is perfect. Throw around a few ideas and use this next method.
Visualize your post has already been made. The title is attractive, the picture pulls eyes, and the content is filled with information and stories.
Now take another one of your post ideas and put it right next to it. Pretend you are a viewer on Medium or browsing blog pages then ask these questions.
- Which would you click on?
- What seems to offer more even if the truth lies in the content?
- Are the titles all unique making you want to explore more?
I call this the Imaginary Catalog when coming up with topics. This can also explain a lot on why you have had posts that did succeed, and even those that you were really passionate about making not succeed.
Viewers don’t know the content. It isn’t until they decide whether or not to read it that they will. But their decision comes only with the grain of salt that is the title.
Some would say the image plays an important role, but in my experience, the image only acts as a magnet to viewers eyes. The title helps them decide whether it seems worth their time or not to click.
The key to analyzing your content is forcing yourself to view it with fresh eyes without bias as to what was the most fun to write or what I believe has the most information.
Do further research into your niche
One thing a lot of us neglect doing is looking at the competition.
They are your competition and should be treated as such.
When apple implements a new development in their next iPhone and buyers like it, you can guarantee something similar or an adaptation of it will appear in the next Samsung devices or the new Google phones.
Our inspiration lies within our lives, but our motivation lies in acting like our competitors.
Frequently check with your competition. Check and see if you are on par with them and visualize what you can do to be as good or better.
Practice can only take us so far. Learning from others is how you improve and your competition may be learning things you aren’t.
Figure out how to incorporate what they do into your own styling and see if the audiences see benefits in following you too. It’s not about taking the audience from competition, but showing them you have something to offer yourself and proving that to them.
Along with checking the competition, see how well they are doing. Maybe you are on par with them, but the niche itself isn’t doing well.
Maybe they are suffering in the same way you are and the niche itself is becoming too underwhelming.
It can be hard to accept when a niche isn’t doing well, but a slow transition to merging niches or sliding into another can help seamlessly put you in a place with all new possible posts.
Niches are tricky because they are categorizing types of posts so the content is put next to other similar content whereas the creators themselves may be completely different in personality.
The research into others can teach you what it is you have to offer that may not be completely obvious yet.
Understand the luck of the draw
While we continue to learn how to draw audiences in and keep readers subscribed, the last thing to consider is maybe we were in the wrong place at the wrong time.
A perfect post can do not so well if the readers don’t have the opportunity to see it.
The first couple shares bring the traction if the subscribers haven’t yet viewed it, but with that, it is out of your hands.
Sharing on social media and attempting to bring more traction usually work. Yet even then someone who may have been interested in reading your page might’ve not had time to go online that day and see a post linking to your page.
There are many factors to this as viewership can be completely random. It’s similar to how certain products sell worse when they are released at an inconvenient time or when movies come out during our busiest week.
There can be big spikes for reasons that are apparent and the same goes for low spikes. But with viewers, everyone lives different lives and something they may want to read might have come out at a time when they just didn’t see it.
For this reason alone, you have to keep going and expect this occasional rise and drop. We can only control so much of it.
To all the possible reasons we might not have the viewership we want, the only thing to do is look deeper into it until we reach reasons that we might have not yet considered.
The research and experiments lead us to the conclusions that help us understand what we need to do and what new approach we need to take for our posts.
The best and only thing to do is keep going, keep trying, and see what answers we can find buried in the statistics.