Should Exposure Be Our Main Goal?

“Criticism, like rain, should be gentle enough to nourish a man’s growth without destroying his roots” (Frank A Clark).

When it comes to certain mediums and methods of creating content, there are many strategies and ways to look at how you choose to improve.

One being working to improve and expecting an audience to follow which is traditionally the expected route. The other view being utilizing exposure to have a method of learning what to improve on and how by the responses of consumers.

While there can be a balance of both, the trick to the most improvement is finding the method that gives the most insight onto your creation.


Working To Improve

As you work to improve, the exposure will follow. A content creators main gain should always be improvement while promotion comes after.

By giving priority to exposure, you do not have the focus to make the improvements that will come from full focus.

As this is more of the traditional method for artists and creators, this is mostly viewed as the correct way to produce content unless forming an audience is on the radar and already in reach,

The aspect of an audience is an enticing experience to work to gain one, however the shift of focus will oftentimes throw you off the accumulation of self improvement.

This method may be the more internet orientated introversion way of creativity as this is more relying on your own knowledge to judge your work and figuring out the best course of action.


Using Exposure For Improvement

On the other hand, focusing on exposure can bring the start of an audience and helpful criticism for improvement.

Although exposure is not commonly the main goal, attempting to exposure your work helps in the process of understanding promotion before it becomes a part of your work later on with exposure being a goal.

The portion to be careful of is negative criticism that offers nothing of real value such as someone who comments negatively mention they didn’t like the choice of topic.

Pieces of criticism that do not play into the actual creation itself should be ignored and most often always are ignored.

As artists, we are told to believe in what we create and ignore those who do not see the value in it.


A Balance Of Both

By focusing on improvement, you are giving priority to learning. By focusing on exposure, you are working to have others along the way help form your image.

As expected there can be a balance of both and this may be the best way to do things depending on your medium and choice of focus.

When picking exposure or non exposure, you have the choice on which way you see best fits your content and your style of learning.

If sticking with what you know and taking your content seriously as your own creation, the benefits of not worrying about others will perceive your content can relieve the distraction that comes with others perceptions.

Exposure can be a helpful method of learning if you aren’t particular keen on finding and fixing your own mistakes or misinterpretations of style.

My personal choice of the two is a balance with more focus on exposure as I fall into the second category.

I enjoy the support by those who enjoy my content, but I am not the strongest in fixing and changing my own method of work.

As people help correct me and shed light on to elements that require more focus on my part, I walk away with a better understanding.



Choosing exposure over self focus or vice versa is an important decision because of the benefits on both ends to the approach.

The best way to decide which will benefit you the most is try both methods or a balance of the two for making sure your work does not lose the focus it needs while improvements remains the main goal.

It’s a tough decision best approved by practicing and attempts at both to see which fits into your learning style the most.

As I balance both, I feel the criticism of my work that I focused on is an added bonus and both can be used in balance with strength on either side of the equation.

In regards to how to approach this problem aside from experimentation, is to reflect on whether other’s words of criticism help you to improve or if working by yourself on your own content gives you the best results.


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