A question that I have encountered quite frequently, and am still unsure if I know the answer is, what is your niche?
Of course I have what I involve myself and my blog in, psychology, productivity, and other sorts of mental gymnastics we play ourselves in. But with that, this could just be what peaks my interest now and maybe it will eventually die out and I will find a new more permanent niche.
Either way, finding that one true niche, depending on who you are, can be very easy or painstakingly difficult.
Reflect On Experience
On my blog, I write a lot about psychology and ways in which we can change our thinking and our perception of ourselves to help get us to a certain goal.
So far, that’s been my niche and may continue to be it. But how did I find it?
The simple answer to that is it found me.
I’m a fan of Stephen King – as are most people – and his stories entertain me before I go to sleep ending the day on a return to the world he has created. But I haven’t always been an avid reader, and I didn’t start with King.
I used to be like a lot of people and didn’t read the assigned material in class and just looked up spark notes. I never felt like the stories they attempted to get us to read had much importance to me.
Of course now I think differently, but aside from that, what actually got me to read on my own without being told what to read, was self help books.
I got really interested in the books written by people who have figured out how to master themselves and manipulate (positively, not negatively) the people around them. I read things like The Subtle Art of Not Giving a F*ck by Mark Manson, Social Engineering: The Art of Human Hacking by Christopher Hadnagy and Paul Wilson, and the famous The 4-Hour Workweek by Timothy Ferriss.
I read these books because they comforted me in knowing, as a socially anxious, reserved person, I had hope in still getting people to like me and want to be around me. But in reading these books, I started to realize, I had a lot to comment on these myself. Throughout my life I had tried a lot of these tricks and recognized some of them. From where? I don’t know. But I had something I wanted to say.
My niche became what I was able to talk about. Social engineering and psychology. Of course maybe I have no right to make my own comment and have no reputation, but who’s to say I don’t have some acceptable advice?
I may just be writing what I think I know as practice to have something to show people and giving me something to work on. But for now, this is my niche, and even though it may be temporary, I have successfully categorized my work.
How The Niche Works
The best way to summarize a niche is calling it your home.
Your niche is where you are comfortable in taking in and giving out information.
Getting into a niche is basically making the effort to join a community of already established people and ideas and say, “I believe I have something to contribute”.
The niche that you try out at first might not suit you perfectly, and you may go on to try other niches.
It could be simple in just thinking of what you know and what you like to talk about. But to people like me, before I had somewhat of an idea, that question is incredibly puzzling.
Niches can be broad like DIY, simple like Humor, or very narrow in content like Pixar fan theories. Regardless of what you choose, the niche becomes your place of refuge to witness new ideas and add to the conversation.
What I’ve learned from watching people grow and gain popularity, is a lot of niches combine elements to create a new area of discussion.
A Youtube channel that is centered around food while also being a dramatic comedy like EpicMealTime got popular because there was nothing like it and it was a new combination.
Niches aren’t always made to be followed, they’re made to categorize things and let you move around them while having a handful or just one be your place of comfort.
Choosing Your Niche
While niches can be tight and loose, sometimes it’s moreover just about the subject of what you are going to be talking about.
It can be drastically different from what the reader expects, but still be centered around the same ideas they might look for in say a travel blog.
If you’re interested in horror books, maybe you could take an attempt at writing your own horror. My advice in reading being, read and analyze what you read and what you have been reading for.
However, finding the niche is often something that might come later and come way after trial and error. The niche that you become involved in may simply not be apparent until someone else starts categorizing what you do.
You could have no idea what your center of focus is, but your audience might, and they can help you see what other creations are similar in focus to yours.
If you’re eager to create something, just look at what you want to try. If you aren’t sure, look at what you find appealing to yourself.
Your niche doesn’t have to be super apparent and visible, but as long as you create, the niche is only a method of categorizing your work.